This year’s annual fundraiser for brain injury awareness is taking a new spin on things, moving from an in-person charity walk to an online series of concert videos and social media connections.
The Brain Boogie, organized and hosted by the Saskatchewan Brain Injury Association (SBIA), is using the entire month of August to fundraise to support programs for individuals with brain injuries.
Instead of collecting donations in preparation for a group walk, like charity walk events usually do, participants can fundraise all throughout the month and choose their own day — and activity — to celebrate the Brain Boogie this year.
All of the fundraising at this year’s event will be done online, with all donations staying in Saskatchewan communities to support local programs.
The SBIA is encouraging participants to share their chosen Brain Boogie activities on social media this year, using photos and videos in order to stay connected and help raise awareness.
They’ve even designated their own hashtags, #BrainBoogie2020 and #GetYourBoogieOn, and are encouraging people to tag the SBIA in posts.
To help get things rolling, the SBIA has also planned a series of doorstep concerts in communities throughout the province to help spread the message about brain injuries.
The entire campaign kicked off on Aug. 9 with a performance from the event’s partner and local musician Kyla Grace, who has shared a Brain Boogie dance routine to her recent single “Young & Free” for participants to learn.
The doorstep concerts will continue throughout the month in several locations, with the SBIA sharing videos on social media of the events. The series will perform on Aug. 19 in Moose Jaw and wrap up on Aug. 20 in Saskatoon.
Brain injury awareness is the mandate of the SBIA, whose goal is to reduce the number of brain injuries that occur and improve the lives of those impacted by brain injuries currently.
Anyone interested in taking part in the online Brain Boogie for Moose Jaw this year can register online here and begin fundraising at any time. Donations are also being accepted online this year as well.
Moose Jaw has a target goal of $10,000 for this year’s fundraiser, which will wrap up on Aug. 30.
