A.E. Peacock Collegiate made some big changes to its annual Polar Bear Run fundraiser this year, but the event saw just as much success as previous years thanks to dedicated students.
Rather than hosting one big walk-or-run charity event with the public, organizers instead shifted their focus to engaging the student body at Peacock, breaking down the 2020 Polar Bear Run into a donation challenge to encourage students to participate safely.
Classrooms were challenged to walk or run the furthest amount of cumulative kilometres or raise the most amount of money in donations, with individual students tasked with the same challenge.
With over 250 students participating over a course of three weeks, the new version of the Polar Bear Run raised over $2,500 for the Terry Fox Foundation.
Participating students ended up travelling a total of 1,500 kilometres for the fundraiser while raising money for the event’s cause.
Peacock has been organizing the Polar Bear Run in support of cancer research for ten years, raising a grand total of $40,000 in donations for the Terry Fox Foundation.
Last year’s event drew about 70 participants for the chilly outdoor charity run, with this year’s success proving once again that there are no temperatures too brisk to slow down support for cancer research.
