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Winmar attains naming rights to waterslide at Sportsplex pool

The naming rights contract for the waterslide starts Sept. 15 and ends Sept. 14, 2024
kinsmen swimming pool
Kinsmen Sportsplex. (photo by Larissa Kurz)

Residents who enjoy the indoor pool will soon see more advertising there from Winmar Moose Jaw after the company won a multi-year contract for naming rights to the pool’s waterslide.

City council unanimously approved the agreement during its Sept. 13 regular meeting. Specifically, council agreed to give 101167110 Saskatchewan Ltd. a three-year contract for naming rights to the waterslide at the Kinsmen Sportsplex Pool commencing Sept. 15 and ending Sept. 14, 2024. 

Furthermore, Winmar agreed to purchase advertising signs for the Phyllis Dewar Outdoor Pool and city dog parks as part of a three-year agreement worth $11,100, or $3,700 per year.

The acting mayor and acting city clerk will execute the agreement on behalf of the municipality. 

The municipality has an agreement with EMJ Marketing to help source advertising and sponsorship opportunities at YaraCentre, Kinsmen Sportsplex Pool, city parks, and city programs, explained Derek Blais, director of parks and recreation. EMJ finalized the agreement with Winmar for the naming rights to the waterslide and the advertising signs at the outdoor pool and dog parks. 

Specifically, Winmar Moose Jaw can advertise on and around the slide, display two signs on the chain-link fence at the outdoor pool, and hang one sign on each dog park fence. Winmar will be responsible to maintain, repair and install the signs, while upon the agreement’s expiration, the business will have first right of renewal to the contract. 

According to the contract, either party may give termination notice for any reason by providing 90 days’ written notice. City hall can also terminate the agreement if Winmar Moose Jaw “willfully breaks or neglects to observe or perform any of the terms of the agreement,” if the company fails to make payments within 30 days of the due date, or if creditors seize the company or if the company goes bankrupt. 

Besides the $11,100 coming into city coffers, EMJ Marketing will receive $740 annually in sales commission as per the agreement with the city, for a total of $2,220. This means the city will receive $8,880 in net revenue.

City hall will co-ordinate a ceremony with Winmar to announce the new name of the waterslide, an event that will include Winmar mascot “Willy Winmar,” Blais added.

The next regular council meeting is Monday, Sept. 27.