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Tunnel Vision Optical holds grand opening

Tunnel Vision celebrates first months in business with Trunk Show, prizes and promotions

This past Friday and Saturday, the newest full-service optical shop in Moose Jaw held a celebratory grand opening with a ribbon cutting.

A number of city dignitaries attended including Rob Clark from the Chamber of Commerce, Mayor Clive Tolley and Coun. Doug Blanc. Additionally, part-owner Loree MacPherson, her two kids Annie and Braven MacPherson, and team members Allyson Angus and Arlene Miller participated in the ribbon cutting. 

Over the first couple of months that Tunnel Vision Optical has been open, the community of Moose Jaw has shown overwhelming support, so Tunnel Vision wanted to give back by holding a Trunk Show with lots of promotions, prizes, and some great draws. The Trunk Show offered a number of special extra options in frames and sunglasses that aren’t regularly available.  

"We try to do things a little bit differently (here) and listen to our customers, striving to make the most of the relationship with the community that we've built up over time," said Loree Macpherson, part-owner of Tunnel Vision Optical.

Tunnel Vision Optical is a full-service optical shop that drew inspiration for its name from the notorious Tunnels of Moose Jaw. The ladies who work at Tunnel Vision have at least 10 years of experience in the optical field, with many of them boasting 20 years of experience.

This expertise enables them to conduct eye exams and contact lens fittings, while also having the knowledge needed to assist you with glasses, sunglasses, contact lenses, and personal safety glasses.

Tunnel Vision Optical also offers direct billing to simplify the process when it comes to insurance claims.

They are committed to delivering the best service and excellence in eye care. 

Tunnel Vision Optical offers eyewear that is fashionable, wearable, durable, and fits your lifestyle and your budget. They even offer packages that people can buy to ease the financial strain that buying glasses can be. Whether you are looking for unique brands such as Cutler and Gross, Xavier Garcia, and Porsche Eyewear, or something a bit more common like Ray-Ban, Dragon, and Boss, Tunnel Vision Optical has got it all.

If you require contact lenses, Tunnel Vision Optical staff are professionally trained and specialize in contact lens fitting.  

“We are independently owned and locally managed and operated. The gals here are part of this community... We really want to show we can do things a little differently, making sure it's not just a decision from somewhere else... we make those decisions here.” said Macpherson. 

Tunnel Vision Optical is open Monday – Friday from 10am-6pm and on Saturday from 10am-4pm and is located at 643 – 1st Ave. NW.  You can call them at 306.624.4144. For more information visit

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