For owner Kyra Klassen, winning the People’s Choice Award at this year’s Moose Jaw Business Excellence (MJBEX) Awards is just a testament to the strength in her client base at The Strong Studio.
“I want to give a huge thank you to the Moose Jaw community and residents, because this award is based off their votes, so a big thank you to them,” said Klassen. “It's huge to get this recognition and validation from the community.”
Originally nominated for the Marketing Award, The Strong Studio instead took home the People’s Choice Award after receiving the most social media interactions on their nomination post in a span of 24 hours.
With the rise of social media as a marketing tool, Klassen felt that the studio does work hard to utilize the online platform to stay in touch with clients — especially this past year, when public health restrictions forced fitness classes to get creative.
“I think we do a good job of staying relevant and current with our members,” said Klassen. “Even in our current situation and restrictions, we’re just excited that we’ve been able to adapt and pivot as we lean into things.”
The People’s Choice Award is the only accolade at the MJBEX Awards that is decided by public input, rather than the designated panel of judges, and Klassen is happy to see the community use its voice in support of her business.
“We were up against some strong businesses [in the Marketing category] and we’re just grateful to be recognized, in any way,” said Klassen. “It’s a huge blessing and we’re just super excited that we’re providing something positive for Moose Jaw residents to stay active.”
This is the third award Klassen and her staff now have to display in the fitness studio’s well-lit space, after also taking home the Young Entrepreneur Award in 2018 and the Community Involvement Award in 2019.
Klassen feels the continued accolades are a result of the great community she has created within her business, as well as the ongoing support of her client members.
“We have a wonderful team, a wonderful group of members, and our success is only measured by how great their successes are,” said Klassen. “It's that validation, that stamp of approval from our community, that we’re on the right track.”
