Jaymin Stewart of Moose Jaw saw a need for unique one-of-a-kind clothing fashion so she started an online store and has expanded her business to also include homemade bracelets, purses, bags, accessories and much more.
The online store, ShadesofJay.ca, offers exciting options for those with a powerful sense of fashion.
Stewart started Shades of Jay in 2013 after her aunt taught her how to make bracelets. She thought it was a fun and creative outlet and loved the way the bracelets look. Eventually, a lot of people started asking where she got her unique and glamorous bracelets, and that is when she decided to start selling them.
In April 2022, Shades of Jay became Shades of Jay Boutique, making the boutique the parent company of Shades of Jay Bracelets and provided some separation between the clothing and bracelet parts of the brand.
Stewart and her mother work together to source the best quality products that they can, getting most of their products from Spain. She also collaborates with Don from DBL Designs, to engrave all her bracelets with a hidden J. She uses genuine leather, Sterling silver, and Swarovski Crystals to create the unique pieces. The bracelets are for sale through the online store, as well as at trade shows across western Saskatchewan.
"My main goal is to have everything one of a kind. I do not want to bring in too many of the same outfits so that the women of Moose Jaw can be really unique,” says Stewart. “I also hope to continue that with Shades of Jay, as the Shades of Jay bracelets are all one of a kind."
Since her goal is to keep Moose Jaw as unique as possible, most of the clothing items are limited editions and will only be in the store once.
A variety of men’s products are also available, but they are in remarkably high demand, so they sell quickly.
Shades of Jay Boutique is really excited to start seeing its customers at trade shows again. The hope is to have a permanent location for a store by this fall or early in 2023.
Shades of Jay will be at sidewalk days this weekend selling Stewart’s stylized bracelets and specialized clothing items. Come by and check out what there is!
Visit the online store at https://www.shadesofjay.ca/
