The printed grocery flyer is still the most used source for grocery shoppers, even though changes to flyers during the pandemic tried shifting readership habits.
Eighty-five per cent of 4,500 respondents in a June Post Media survey said they read printed flyers at least some of the time. Fifty-two per cent said they read flyers all the time.
While Loblaws ended paper flyers in April for some store banners and two other major retailers made some flyer changes, the survey found 83 per cent of respondents had made no change in their reading habits. Twelve per cent indicated temporary change in their reading.
Digital flyers haven’t made inroads on printed flyers with only nine per cent saying they read only digital flyers. Twenty-seven per cent said they never look at digital flyers.
Primary source of flyers was daily newspapers, 22 per cent; weekly newspapers, 27 per cent; flyer bundles 35 per cent.
Only 19 per cent did not receive any flyers.
Ron Walter can be reached at ronjoy@sasktel.net
