MOOSE JAW — Dairy Queen’s 23rd annual Miracle Treat Day is on Thursday, Aug. 14, giving fans in Moose Jaw the opportunity to turn a simple Blizzard Treat into meaningful support for young children.
All money raised in The Friendly City will stay in Saskatchewan and will support the Jim Pattison Children’s Hospital Foundation, one of 12 such foundations in Canada.
In Moose Jaw, Dairy Queen has locations at 440 Caribou Street West and 1711 Main Street North.
This year, Canadian hockey player Brad Marchand is joining the celebration to support children’s hospitals through the Children’s Miracle Network. DQ Canada says it is thrilled to team up with the Halifax, N.S.-based Stanley Cup champion, father, and known Blizzard Treat lover.
“As a dad, supporting children’s health, especially through Canadian children’s hospitals, is something I care deeply about,” said Marchand. “Buying a Blizzard Treat may seem like a small thing, but on Miracle Treat Day, it’s part of something so much bigger.”
Since 1984, Miracle Treat Day in Canada has raised more than $55 million.
“This is one of the most inspiring days of the year for all of us at DQ,” said Candida Ness, vice-president of marketing at DQ Canada. “Our franchisees and fans always show up in such a meaningful way, and their continued support speaks to the incredible impact this campaign has had.
“We’re proud to keep that momentum going.”
Funds raised on Miracle Treat Day support each hospital’s most urgent priorities, ensuring kids receive the care and support they need most. In 2024, Canadian children’s hospitals recorded more than three million visits.
On Miracle Treat Day, DQ franchisees, staff and volunteers come together in communities across the country to raise money for hospital foundations and help ensure kids can access the care they need, close to home.
“DQ Canada has been a committed partner in children’s health for more than four decades, and Miracle Treat Day is a powerful example of what happens when communities rally together,” said Adam Starkman, president/CEO of Canada’s Children’s Hospital Foundation.
“Every Blizzard Treat sold helps fuel groundbreaking research and discovery, life-changing innovations and healing environments that make the hospital experience less overwhelming for families, ultimately, helping kids get back to being kids,” he added.
For more information about Miracle Treat Day, visit MiracleTreatDay.ca.
Fans are encouraged to share their support by taking a photo with their Blizzard Treat and sharing it with the hashtag #MiracleTreatDay on Facebook or Instagram.
