Luby Bower Distillery and the Moose Jaw Brewing Company are joining forces to hold an Oktoberfest-themed celebration on Friday, Sept. 22 at the Luby Bower taproom, which received its finishing touches just four months ago.
The event starts at 4 p.m. at 1200 Lakeview Road, featuring The Frying Deutschmann food truck, Luby Bower's floral gins and vodka, and several varieties of beer from the Moose Jaw Brewing Company.
"So, I ran into these guys at the Celtic Festival in Regina, and the food was amazing. I thought my schnitzel was good, but this guy does some amazing schnitzel," said Terry Zwarich, brewer and co-owner at the Moose Jaw Brewing Company. "I don't know what he does with it, maybe it's an egg wash or something, but it's super, super good, and he does a southern-style schnitzel as well.
"I got a hold of his business card, and The Frying Deutschmann out of Regina, a very German food truck, will be coming on down for our Oktoberfest party."
Zwarich said he's excited to have the food truck confirmed, as The Frying Deutschmann is so popular that October was, in fact, all booked up.
The partnership with Luby Bower comes from the owners encountering each other at various events and deciding to team up and help promote their respective brands.
"It's worked out very well. I love their drinks, they're delicious, and they carry our beverages, so we thought, hey, what do you think about having an Oktoberfest party? And that's what's going on," Zwarich said. "And the Saskatchewan German Council is sponsoring us. We're going to have games and other things going on, a round robin dart tournament, we'll have prizes for everything.
"I'll be wearing my lederhosen, I hope the other business partners will also wear their lederhosen, and we'll have a costume contest. So, if you have lederhosen or a dirndl dress, you can wear those, and we're going to have a great time."
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