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Humane Society expands reach of bookstore with new outlet at spa's Morningsides Café

The Moose Jaw Humane Society has recently added its sixth bookstore outlet in support of the non-profit shelter's goal of caring for stray and abandoned pets
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The Morningsides Café is located in the Temple Gardens Hotel & Spa at 24 Fairford Street East.

The Moose Jaw Humane Society is a local non-profit specializing in the care of abandoned, stray, and surrendered pets that operates with the aim of finding them a loving new home.

To support the shelter, a number of fundraising initiatives have been established with one of the more prominent examples being the onsite bookstore. As it stands, there are five external outlets supporting the main location with one of those added recently in Moose Jaw’s downtown.

Nearly two weeks ago, the first pages were turned in the newly established reading section at the Morningsides Café located within the Temple Gardens Mineral Spa.

“Temple Gardens, up in the Morningsides Café, (has) decided to sell books for us, which is amazing because they don’t keep any of the profits – it all goes directly to the shelter,” said Donna Fritzke, the shelter’s fundraising co-ordinator.

The latest bookstore outlet at Temple Gardens currently has one large shelf and contains approximately 50 – 60 books. Fritzke herself visits on a weekly basis to replenish sold copies and to rotate the selection – a process she gladly repeats at each of the six locations.

All these books are donated by generous community members, and Fritzke was pleased to note that many are virtually indistinguishable from brand new editions.

Books at each location follow the same pricing system and typically sell for $2.50 apiece with children’s books going for only $1 each.

In one previous example, Fritzke said that the Tourism Moose Jaw kiosk at 450 Diefenbaker Drive saw one lady visiting from Alberta purchase $70 worth of books to take home to her kids.

This is great news for the shelter, which Fritzke said earns an average of $500 each month just from these off-site outlets. The shelter’s combined bookstore initiative brings in nearly $2,000 each month, and all said, approximately $26,000 was raised for the shelter in 2023 alone.

The fundraiser is possible thanks to the countless hours donated by the shelter’s dedicated team of volunteers who deserve a special acknowledgement.

Fritzke said the first external outlet opened approximately three years ago in the Starlight Handmade Market at the Town ‘N’ Country Mall.

What led to the decision, she said, was finding a solution to the problem of an overwhelming supply of books and other materials that still continue to fill a semi trailer adjacent to the shelter.

To resolve this issue, Fritzke spoke with several businesses about the possibility of hosting an outlet.

“Everyone said they’re more than willing to help,” she said. “The fact that I find incredible (is that) people are willing to volunteer their space, and they volunteer their time… allowing us to sell our books. It has gone over very well.”

The Moose Jaw Humane Society is always on the lookout for new opportunities to expand its fundraising efforts, and as a non-profit, these measures have proven to be invaluable.

“We’re always looking for new partnerships in our community,” said Fritzke. “All you have to do is ask.”

On behalf of the shelter, Fritzke extended her message of thanks to everyone who has helped assist the animals in its care.

“If we didn’t have a community (of supporters), we couldn’t do what we do,” she said.

“There’s something about fundraising for the pets in our community – everyone wants to help. If there’s some way that they can help, all they have to do is ask.”

Bookstore outlets

Starlight Handmade Market is located in the Town ‘N’ Country Mall at 1235 Main Street North.

The Wandering Market is located at 461 Athabasca Street East.

Tourism Moose Jaw’s information centre is located at 450 Diefenbaker Drive.

Spike Dog & Cat Grooming is located at 817 High Street West.

The Morningsides Café is located in the Temple Gardens Hotel & Spa at 24 Fairford Street East.

The Moose Jaw Humane Society is located at 1755 Stadacona Street West and can be reached at 306-692-1517. If you wish to add an outlet at your place of business, all you have to do is contact the shelter.

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