The Downtown Moose Jaw Association (DMJA) is launching a Christmas Wish Book for this year's 'Christmas in October' holiday shopping event, set to take place starting Thursday, Oct. 26 and running through Sunday, Oct. 29.
The Wish Book catalogue features over 30 downtown Moose Jaw businesses, making it easier than ever to discover local gifts, decorations, and other options for the upcoming holiday season — and hopefully encouraging buyers to keep their money local rather than sending it to online retailers.
The #NotoriouslyCharming Christmas Wish Book was printed by the Moose Jaw Express and will be delivered as part of the Oct. 25 edition.
"Christmas In October weekend is the kickoff to the holiday shopping season in Moose Jaw, home to Canada’s Most #NotoriouslyCharming downtown!" the DMJA said in an Oct. 13 media release.
Christmas in October was one of the first projects of the DMJA, which was created in 2019 after 14 years without a dedicated downtown association in Moose Jaw. The organization fundraises to keep the downtown shopping core clean, beautified, and promoted with regular events and attrations to draw in customers locally, regionally, and beyond, and has been highly successful with holiday events (Christmas in October, Christmas after Dark), cultural events (Greek Night), car shows (Little Chicago Show and Shine), and downtown artwork installations, soon to be expanded.
The DMJA and participating businesses will light up Moose Jaw's downtown with festive holiday decorations from Oct. 26 to 29. Participating downtown businesses will also decorate, offer gift ideas, and potentially have special holiday sales on for the event.
Check the DMJA's socials to follow along with preparations and highlights of 'Christmas in October' and visit their website at www.downtownmoosejaw.ca to learn more or to browse a digital edition of the Christmas Wish Book.
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