The Downtown Moose Jaw Association (DMJA) is continuing its drive to be as relevant and helpful as possible to businesses in Moose Jaw’s downtown core by launching an online survey to help determine its priorities and strategic direction.
Craig Hemingway, the DMJA’s marketing co-ordinator and spokesperson, noted that the non-profit considers all downtown organizations as members and works on their behalf regardless of participation.
“The Downtown Association in its current form is trying to grow and do more to promote the downtown businesses in Moose Jaw,” Hemingway explained. “At this point, everybody, every downtown business, is considered a member. … And we want to get a general sense of where the business community feels we should be devoting most of our time, because again, it’s all in support of them.”
The survey is available at www.surveymonkey.com/r/DMJABusinessSurvey.
There are 17 questions ranging from basics such as what category the business falls into and how long it has been in operation, to current and upcoming challenges, customer demographics, and what kind of resources the DMJA could offer that would be most helpful.
“We want to encourage people to come and shop and spend time, and not just our local Moose Javians, of course, but also people from outside Moose Jaw,” Hemingway said. “The priorities we’ll be discussing at the board level and the things we want to do will be designed to pull people in, but we also want to make sure that we’re on the same page with what people want to see happen downtown.”
The DMJA has been dramatically increasing its activity level, particularly by starting what they hope will be annual events going forward.
The DMJA’s first annual Little Chicago Show & Shine car show in September attracted thousands of spectators and had over 200 vehicles, and they’re all set for their second annual Greek Night on May 13 in partnership with Tourism Moose Jaw.
Hemingway said the DMJA’s email distribution list is “fairly substantial,” but it might not be everyone. If businesses are interested in survey invitations, information on current activities, and other regular communications, they should go online and sign up.
“If you’re a business and you want to make sure you’re included, just use the Contact Us feature on the Downtown Moose Jaw website and provide your information, and we’ll add you.”
The DMJA is at https://downtownmoosejaw.ca/.
