The Jones Soda Company was originally founded by Canadian entrepreneurs during the mid '90s in Vancouver, B.C., and now features 64 different flavours and some of the most unique packaging in the beverage industry.
To design its unique labels, the company hosts an ongoing competition where individual consumers and small business owners can upload their photo with a chance of having it featured on the label of future soda bottles.
John Adams and David Braun, the co-owners of Déjà vu Café in Moose Jaw, are now taking their shot at being featured on one of the upcoming Jones Soda labels.
With a current tally of 114 votes as of Jan. 16, and compared with many entries sporting one or even zero votes, the local restaurant seems to have a fighting chance.
“We have a shot,” co-owner Adams said in good spirit.
Entrants whose picture gets selected will receive no tangible benefits such as a cash reward, but they do earn bragging rights and get their picture and their brand advertised freely on the continent-wide distribution of Jones Soda bottles.
“Someone might come inside (Déjà vu Café) and say, ‘Hey, that’s pretty cool, you guys made it on here.’ That’s ultimately what it’s about – it’s mostly for fun,” Adams said.
The idea to take their shot at the contest was a natural choice, as both co-owners describe themselves as fans of the unique soda and it’s a staple on the menu at Déjà vu Café. The local café is further known for its wide range of available sauces and ice cream flavours, so the 64-flavour selection offered by Jones Soda is a clear fit.
The picture selected and entered by the co-owners was originally taken for Halloween in 2023.
“For Halloween, (Braun) and I bought some suits… because you’ve got to look good while you’re dressing up. We’re wearing a Pac-Man suit and a SpongeBob suit. We thought it was something quirky that might catch their (Jones Soda’s) eye a little bit,” Adams explained.
True to their ongoing support for the unique soda brand, co-owners Adams and Braun are also looking into the possibility of installing a fountain machine that would exclusively dispense an assortment of Jones Soda flavours in addition to existing soda pop dispensers.
“If we figure out a fountain machine and the supply for it, and no one else has one, that would be super cool.”
The local café is featured on an episode of 'You Gotta Eat Here' in 2013 and 'The Prairie Diner' back in 2014. By adding this further advertising outlet, more individuals may be inspired to visit Moose Jaw.
The photo submission process is an ongoing process, and as it stands, there is no specified cut-off date for entrants to receive votes. If a picture meets the guidelines established by Jones Soda and receives a high enough number of votes to capture the attention of contest administrators, it can be chosen at any time.
The best way to view the picture submitted by Déjà vu Café and vote is through the link provided on the restaurant’s Facebook page, ‘Deja Vu Moose Jaw.’ Alternatively, the entry can be found through a search on JonesSoda.com/pages/jones-photo-gallery.
To place your vote, all you have to do is visit the website gallery, locate the picture, and click ‘Vote’.
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